Mixfai Academy · Course
Build an international website that helps overseas buyers understand, trust and contact your company.
Designed for participants with no prior website experience. The course connects export strategy, buyer journeys, information architecture, content, conversion and measurement so teams can plan and build a working B2B export site—not just a digital brochure.
Enquire about this courseCurriculum
Export goals and overseas buyer journeys
Define the market, audience, commercial goal and decisions the website must support.
Positioning, information architecture and trust
Organize products, proof, company information and buyer questions into a usable structure.
Pages, content and conversion
Build core page content, calls to action and enquiry paths for B2B buyers.
Measurement, launch and ongoing operation
Complete launch checks, establish basic measurement and plan the first improvement cycle.
Course instructor
Founder & Senior Instructor
Hao Chen is a serial founder who has built export businesses across sectors ranging from automotive parts to packaging. He has helped hundreds of exporters establish more stable pipelines of inbound enquiries and orders, bringing firsthand experience into his website, SEO and SEM teaching.
01
Turn products, target markets and buyer questions into a clear site structure.
02
Create the core pages and content needed to explain the offer and establish trust.
03
Guide buyer interest toward useful enquiries and measurable next actions.
04
Use an editable content system and a practical launch and improvement checklist.