Direction without operating priorities
Management wants global growth, but the team lacks a clear sequence for markets, channels, investment and ownership.
Customized Company Training
Turn your export priorities into team capability
We study your products, target markets, team, digital assets and current bottlenecks before designing the program. The result is training that turns website, SEO, SEM and related growth methods into work your team can continue after class.
Start with the real need
Diagnose the operating gap before choosing the curriculum
Export teams rarely need another disconnected tool lesson. They need a shared way to connect management decisions, buyer acquisition, website experience, sales follow-up and measurement.
Functions working in isolation
Export sales, marketing, website, creative and data work on separate tasks without one buyer journey or shared target.
Tool knowledge that does not transfer to work
People may know individual features, yet still struggle to build a site, launch a campaign or improve content for the company’s own offer.
Activity without reliable measurement
Channels are active, but the company cannot consistently connect traffic, enquiries, lead quality and sales follow-up.
Training diagnosis
Understand the business before designing the classroom
The first step is a structured diagnosis with decision-makers and the people doing the work. This keeps the program focused on capability gaps that matter to the company now.
- 01
Business direction
Products, target markets, buyer segments, commercial goals and the decisions leadership needs the team to make.
- 02
Current growth system
Website, search visibility, paid media, content, social channels, KOL work, creative assets, CRM and measurement foundations.
- 03
Team capability and ownership
Who makes decisions, who executes, current experience levels, handoffs between functions and where external support is still needed.
- 04
Constraints and success criteria
Available time, tools, data, assets, budget context and the practical evidence that will show the training has transferred into work.
One company, one operating language
Designed for mixed teams, not one isolated department
The participant mix is selected around the diagnosed problem. A typical program may bring together leadership, export sales, marketing, website, data and creative roles so decisions and execution stay connected.
Owners & managementExport salesMarketing & growthWebsite, data & creative
Modular curriculum
Build the curriculum around the capability gap
Mixfai has a practical core in B2B export website building, SEO and SEM. Additional topics are selected only when they support the company’s target market, buyer journey and operating plan.
Core capability modules
These form the foundation for many B2B exporter programs, with scope and depth adjusted after diagnosis.
B2B export website building
Positioning, buyer journeys, information architecture, trust, product communication, conversion paths and operating the site after launch.
B2B export SEO
Search demand, technical foundations, content planning, on-page work and a repeatable optimization rhythm.
B2B export SEM
Campaign structure, keywords, ads, landing pages, conversion measurement and the decisions needed to improve lead quality.
Modules added when the diagnosis calls for them
The program can connect technical execution with the wider export-growth system.
Measurement, GA4 & GTM foundationsGEO and AI-assisted discoverySearch and social paid mediaCreative, content and landing-page conversionSocial operations and KOL collaborationExport sales and management alignment
Not every company needs every module. The final curriculum, examples and exercises are confirmed only after the diagnosis.
From training to operating practice
Four stages that keep learning connected to real work
The program is designed as a capability-building engagement, not a one-off lecture. The exact duration follows the scope, team availability and depth of practice required.
- 01
Discover and diagnose
Interview key roles, review current assets and identify the business decisions and capability gaps the program must address.
- 02
Design the program
Agree participants, modules, examples, working tasks, delivery format, checkpoints and practical success criteria.
- 03
Learn through real work
Combine teaching with workshops and working sessions using the company’s own products, markets, website and campaigns where appropriate.
- 04
Embed and support
Review application, resolve implementation questions and leave the team with owners, routines and a practical next-step plan.
Delivery that fits the company
Depending on the scope, training can combine in-company workshops, online sessions, working clinics and instructor office hours. The proposal confirms the schedule, location, cohort size and support period.
What your company receives
Leave the team with a system it can keep using
Final deliverables follow the agreed scope. A typical engagement combines learning materials with practical tools that make implementation easier after the sessions end.
Capability-gap map
A shared view of current strengths, priority gaps, ownership and dependencies across the export-growth system.
Customized program plan
A documented scope covering participants, modules, learning goals, practice tasks, schedule and checkpoints.
Working templates and playbooks
Relevant checklists, planning tools and operating templates selected or created for the agreed program.
Next-step implementation roadmap
A practical sequence of actions, owners and review points so the team knows what to continue after training.
Training-provider experience
Designed by trainers who also understand delivery and implementation
Mixfai is the external training provider for a leading global technology company’s agency development program in China, designing and delivering structured courses and hands-on training for prospective agency teams. Our wider work in websites, search, paid media, creative, measurement and export consulting helps us connect instruction with the realities teams face after class.
Common questions
What companies usually ask before a diagnosis
Is there a standard company-training syllabus?
There is a proven core around B2B export website building, SEO and SEM, but no company is forced into the same syllabus. The final module mix, depth, examples and exercises are set after diagnosis.
Can a team with no prior experience participate?
Yes. The diagnosis identifies the team’s starting point and the program is designed from that level. Mixed-experience teams can also be split into shared and role-specific working sessions where useful.
Who should take part?
Participants depend on the problem being solved, but the most effective programs normally include the people who make decisions and the people who execute. At least one decision-maker should join the diagnosis and key checkpoints.
What are the format and duration?
The program can combine in-company workshops, online sessions, working clinics and follow-up support. Duration is confirmed after the scope, participant availability and required depth of practice are clear.
How is pricing determined?
Pricing is provided after the initial diagnosis because it depends on scope, customization depth, delivery format, participant mix, location and follow-up support.
Start with the problem—not a course list
Tell us what your export team is trying to achieve, where the work is getting stuck and who needs to be involved. We will use that conversation to decide whether customized training is the right next step.
Discuss your training needs